Paris and Waldwick, New Jersey – When the global aerospace and defense industry converges on Le Bourget Airport for the 2015 Paris Air Show, American exhibitors will get an extra boost from a new advertising campaign produced to promote U.S. leadership and innovation to international buyers.
The theme of the campaign, Ask America First, is being presented by Kallman Worldwide, the long-standing organizer of the U.S. International Pavilion at Paris, to help heighten interest in American equipment, product, and service suppliers of Pavilion exhibitors among the more than 150,000 business decision-makers and influencers expected to attend the show.
Kallman will place ads in on-site show daily publications and select print and online trade media during the event, which runs June 15-21, 2015. The theme will also be prominently displayed in the U.S International Pavilion in Hall 3 at the show.
"The United States is the biggest international exhibitor at the Paris Air Show because it is the world's biggest aerospace and defense supplier, but that's no guarantee that buyers will look to work with U.S. companies over others," said Kallman President and CEO Tom Kallman. "As the organizer of the U.S. presence at Paris for 20 years, we have a responsibility to advocate not only for our exhibitors, but for our nation in this highly competitive global marketplace. We're proud to launch the Ask America First campaign at Paris to promote our country and support our clients at Le Bourget."
The call-to-action of the Ask America First campaign is for show attendees to visit the 230 exhibitors in the U.S. International Pavilion first for commercial, military, or space business solutions. The creative is punctuated by the tagline, "One Nation. Infinite Possibilities." to emphasize the enterprising spirit of the American aerospace and defense industry.
The campaign was produced in-house by the Kallman Worldwide marketing and communications team.
In addition to the "Ask America First" campaign, Kallman Worldwide is promoting its new "HOT 100" List of the most innovative aerospace and defense initiatives and influencers in the U.S. International Pavilion. Kallman launched the HOT 100 this year to heighten awareness and interest in U.S exhibitors, and further validate the Pavilion as a primary destination for industry professionals attending the show.
Source: Kallman Worldwide Inc.