The South By Southwest (SXSW) festival in Austin, Texas, is the stage of Embraer subsidiary EmbraerX’s first Prototype Room, a space for connection between technology, accessibility, collaboration, and creativity. By showing its collaborative ecosystem mind approach, EmbraerX aims the enhancement of urban air mobility acceptance in a human-centric experience.
The Prototype Room will feature a series of interactive experiences for people to know, understand, and imagine flying vehicles and urban air mobility.
All the technologies and activities developed by partner companies that are part of the EmbraerX collaborative ecosystem will take place at Hilton Austin Downtown hotel, room 602, March 8-13, 2019.
Embraer is part of the Uber Elevate Network, sharing the vision that on-demand aviation has the potential to radically improve urban mobility, improving the quality of life for people who live in congested urban communities.
Urban air mobility can be leveraged by using electrical Vertical Take Off and Landing (eVTOL). However, the entire ecosystem must be developed, which demands a significant integration among ride-sharing platform, aircraft manufacturer, infrastructure for vertiports, air traffic management, certification authorities, etc.
“The industry needs to build a collaborative ecosystem to reinvent mobility. But it will only be possible if we ignite people’s imagination and show we are not offering product, but a social transformation. SXSW is an obvious stage to spread this message by demonstrating Embraer moves toward to the future of urban air mobility and accessibility,” said Antonio Campello, CEO of EmbraerX.
This year, Embraer is presenting the Tech Industry & Enterprise Track. This interactive track focuses on the forward-thinking innovation of today and what the company projects to be trending tomorrow. Executives and leaders from a variety of industries will discuss the evolving landscape of technology driven services. Session topics include new developments from established organizations; technology ecosystems from around the world; strategic B2B practices; and the changing nature of tech-based services within industries.
The EmbraerX team will be also attending the panel Mobility, Reimagined: Co-Designing at the Hilton Austin Downtown hotel New Futures, on March 12, at 9:30am, in room 400. The panel will explore how people and technologies will interact in the new age of smart cities and autonomous vehicles. In this opportunity, the company will address its vision on safe future-forward transportation for all, which users will be the first to benefit from these new technologies and revolutionary services, what will be the implications on mobility, and the design of new frictionless technologies.