Arcam launches new branding identity for Arcam Group

Arcam launches new branding identity for Arcam Group

Unifies three businesses as part of GE Additive.


Mölndal, Sweden – Arcam AB, a supplier of electron beam melting (EBM) metal additive manufacturing (AM) products, launches a new branding identity for the Arcam Group, unifying the three businesses – Arcam EBM, AP&C, and DTI – with a common mark and being part of GE Additive.

In conjunction with the branding launch Arcam also released its Annual Report for 2016, the first document using the new branding structure.

“Arcam and the industry have evolved considerably since our original brand more than 20 years ago” says Magnus René, CEO of Arcam. “Bringing together our offerings in industrial additive manufacturing systems through Arcam EBM, metal powders through AP&C, and contract manufacturing through DTI under one common brand structure will make it easier for us to efficiently address the market. With the endorsement from GE Additive, we can communicate the power behind our new brand and the solutions we can provide customers”.

Arcam offers EBM systems through Arcam AB in Sweden, powder metals through AP&C in Canada, and implant contract manufacturing through DiSanto in the U.S. The company is listed on Nasdaq Stockholm and the head office is located in Mölndal, Sweden.