Chicago, Illinois – For its co-located shows at the International Manufacturing Technology Show (IMTS 2018), Deutsche Messe is adopting its more famous Hannover Messe name, calling the September event Hannover Messe USA.
“There is no other trade show brand like it anywhere in the world,” commented Deutsche Messe Managing Board Chairman Dr. Jochen Köckler. “We now want to leverage the power of the Hannover Messe brand to speed up growth in our foreign markets.
Following a new naming structure for all partnered shows, the full name of the event will be Hannover Messe USA co-located with IMTS.
Deutsche Messe stages 60 events outside Germany every year. The bulk of these are industrial trade shows, dealing with specific sectors such as industrial robotics, factory automation, energy technology, and industrial supply. It has been running trade shows in Chicago since 2012.
“As a brand, Hannover Messe has been steadily adding to its acclaim in the U.S. market, in part thanks to the country’s Partner Country showcase in 2016 – a momentous event attended by President Barack,” Köckler said. “By launching Hannover Messe on U.S. soil, we hope to attract even more exhibitors and visitors to Chicago while also generating positive spin-off effects for Hannover Messe at its home base in Hannover, Germany.”
Organizers expect Hannover Messe USA to attract 550 exhibitors and more than 100,000 visitors. It will occupy about 130,000ft2 of display space.